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Back as an indie, Lisa Price’s beauty brand unveils new e-commerce platform.
November 25, 2025
By: Christine Esposito
Editor-in-Chief
Carol’s Daughter—the beauty brand founded by Lisa Price and once owned by L’Oréal—has unveiled its direct-to-consumer e-commerce platform at carolsdaughter.com. “This isn’t just a relaunch, it’s a homecoming,” Price said in a press statement. She re-acquired the brand earlier this year from L’Oréal for an undisclosed sum, as reported by Happi. Price launched Carol’s Daughter from inside a Brooklyn, NY kitchen in 1983, growing it into a multi...
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